My evaluation report on my research

V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlNmVtYU1NTktyajA/edit?usp=sharing
V.2
https://drive.google.com/file/d/0B2Avo_tFTuGlREtmd2Q2OW9BbHM/edit?usp=sharing
V.3
https://drive.google.com/file/d/0B2Avo_tFTuGleWs1RTVkclFUTGs/edit?usp=sharing

Publisher front cover

https://drive.google.com/file/d/0B2Avo_tFTuGlTi0tX3hCLVhEZ0k/edit?usp=sharing

Aim: To plan an audio presentation as a way of pitching our magazine in a professional and detailed manner in order to appeal to a publisher.

When public speaking, what is it most important to do?

• Be loud
• Face the audience
• Be organised with what your going to say
• no slang
• Be confident
• no hesitation

If a publisher was listening to your pitch, what would they want to know about your project?

• Precise details about progress and what stage you are at in your project
• How you plan to distribute the magazine
• The cost to manufacture and distribute
• Evidence of audience research
• Show that you are passionately passionate about the content of your magazine

My audio presentation V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlTWhMYkRKZGgwQ1E/edit?usp=sharing

V.2

Researching the competition-real music mags in Brighton

https://drive.google.com/file/d/0B2Avo_tFTuGlOEl3VGloM3BjVDg/edit?usp=sharing

Research of my target audience in Brighton

V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlM19JYjFwRFQ5TEE/edit?usp=sharing
V.2
https://drive.google.com/file/d/0B2Avo_tFTuGleFo1RDZLSTJkSGM/edit?usp=sharing

Aim: To research and brainstorm the needs and desires of my target audience within Brighton so i can appeal to them effectively in my practical work.

1.According to your survey results, which things in life do your target audience prioritise?

• They clearly prioritise listening to music as 90% of them said they listen to music for over an hour a week.
• Streaming music and using YouTube to obtain there music as 42.11% of them chose it out of 5 options.
• They also prioritise Nike over 4 other brands as it got 50% of the votes.

2.Which responses surprised you and why?

• I was surprised that more people chose that they would prefer to win headphones over concert tickets.
• No one enters any competitions in music magazines.
• There was a 50/50 split between people that attend music events and festivals which was a surprise because I thought the majority of people of the age range that answered the magazine would attend music events on a regular basis.

3.What did you wish you had asked but didn't?

• I wish I had asked if they were familiar with any Brighton bands then listed some popular Brighton bands.
• Which Indie music magazine title they preferred then listed a few popular titles.

4.Which aspects of the Brighton music scene do you need to research the most?

• Popular indie bands which are in or originated from Brighton.

Photoshoot image with step by step process

V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlbjRKYUFSZGJ2WXc/edit?usp=sharing

Pie charts showing results of the questionnaire

https://drive.google.com/file/d/0B2Avo_tFTuGlYzBKdURkWF84OGs/edit?usp=sharing

Photoshop skills

https://drive.google.com/file/d/0B2Avo_tFTuGlVWEtaXRneTNRLW8/edit?usp=sharing

Flat plan

flat plan v1
https://drive.google.com/file/d/0B2Avo_tFTuGlem0yeTF1M0dNb1E/edit?usp=sharing

Editorial Calender

V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlOXhDLThQVzJhZkU/edit?usp=sharing

Timetable

V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlU2lvR3dMT1R3Y0U/edit?usp=sharing
V.2
https://drive.google.com/file/d/0B2Avo_tFTuGlOGxnMXNTNjRDZ28/edit?usp=sharing
V.3
https://drive.google.com/file/d/0B2Avo_tFTuGldFUtNG9SemhpQ1k/edit?usp=sharing
 27/11/2013

Aim: To construst a health and safety assessment of one or more photo-shoots i will be conducting for my magazine considering all possible eventualities.

Key Skills:
- Professional responsibility
- Applying my knowledge of professional practices
- Showing forethought and evidence of planning an event
-Using the opportunity to research independently for my individual situation/s.

TUC- Trades Union Congress
- Represents British workers' rights
- See: www.tuc.org.uk/
- See: www.worksmart.org.uk/

The health and safety at work act 1974
- Had to be followed by all employers/authorities responsible for workers in the UK
 A H&S commission was created, it protected people against risks to H&S in terms of:
- Dangerous substances/materials
- Maintenances of systems
- Provision of instruction in training
- Working environments
- Allowing unions the right to create reps and to enforce it
- Inspectors could gain access to workplaces

NUJ- National Union of Journalists
- Represents UK journalists and protects their rights
- Has a committee which meets just to discuss H&S
- See: www.nuj.org.uk/rights/health-and-safety/

NUJ's H&S concerns
- Bullying
- Stress
- Repetitive strain industry (RSI)
- Public order situations
- Conflict zones
- Exiled journalists

What types of risks may there be in a photo-shoot?
- Falling from a elevated place
- Someone might be light sensitive
- Tripping on a wire- adequate lighting needed
- Risk of fire- Faulty light
- Risk of electrocution- open wire or spillage of water onto wires
- Dropping equipment on feet
- Outdoor safety in urban environments
Risk- How great the chance that someone will be harmed by the hazard
Hazard- Anything that can cause hark (e.g. a chemical, electricity, ladders etc.)

Assessing the risk
The likely effect of a hazard may for example be rated:
1. Major- Death or major injury or illness causing long term disability
2. Serious- Injuries or illness causing short-term disability
3. Slight- Other injuries or illness
Likelihood of harm
1. High
2. Medium
3. Low

Titles on form
- Hazard identified=potential problem
- Consequence without controls in place= the worst possible thing that could happen
- No. at risk= how many people present
- Who at risk= Categorise people present
- Existing controls= how safety has been considered already
- Current risk rating= low, medium, high

What are the main hazards within the location of your photo-shoot?
A large light was used which after about five minutes was extremely hot.
There was also a lot of wires in the area so if the light was to fall over it would be a major fire hazard. But there was a fire exit in the room so if there was a fire it would easily b avoided. There was also a call point near.
There was boxes all over the place, especially in the hallway which was a tripping hazard.

What do you need to find out about your venue? How can you investigate?
I will need to find out the appropriate time to take my pictures in the studio and I can do this by emailing Mr Salter and arranging a suitable time for him.

V.1 Risk assessment
https://drive.google.com/file/d/0B2Avo_tFTuGlcVpEZ2VZaXhZaFU/edit?usp=sharing

Budget

V.1
https://docs.google.com/file/d/0B2Avo_tFTuGlZGdaTjYxRlBSZmM/edit?usp=sharing
V.2
https://drive.google.com/file/d/0B2Avo_tFTuGlUTNfaWx4cjJQNU0/edit?usp=sharing
Pretty litter budget
https://drive.google.com/file/d/0B2Avo_tFTuGlSEV3dkRrTWhlLUU/edit?usp=sharing

Aim: To plan my main fictional artist feature in my magazine in preparation for my first round round of photoshoots. To also consider choice of models and requirments.

Band 1
https://docs.google.com/file/d/0B2Avo_tFTuGlUk1Da1BfS1hlNFU/edit?usp=sharing

Youtube music videos

<iframe width="560" height="315" src="//www.youtube.com/embed/FAPtTS0TYtU?list=PL633BED8890B76B76" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="//www.youtube.com/embed/SIEsmGzo2UE?list=PL633BED8890B76B76" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="//www.youtube.com/embed/N9kdHXrJYF8?list=PL633BED8890B76B76" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="//www.youtube.com/embed/pzoVtAesUkI?list=PL633BED8890B76B76" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="//www.youtube.com/embed/30w8DyEJ__0?list=PL633BED8890B76B76" frameborder="0" allowfullscreen></iframe>

Aim: To create a plan for your publish media document, clearly defining key requirments in the creation of your product

Plan
V.1
https://docs.google.com/file/d/0B2Avo_tFTuGlTWNaMzk5T2Y0ODQ/edit?usp=sharing
V.2
https://docs.google.com/file/d/0B2Avo_tFTuGlem95SEN1OEVvanc/edit?usp=sharing
Questionnaire
https://docs.google.com/file/d/0B2Avo_tFTuGlem95SEN1OEVvanc/edit?usp=sharing
Questionnaire on Survey Monkey
https://www.surveymonkey.com/MySurvey_EditorFull.aspx?sm=HWkSxTP4QZurMgNDrV4jkmun%2fTGgL%2bYmsQQomC%2fh2HU%3d

Aim:To set myself a realistic timeframe for completing tasks within this project, aiming to motivate and organise myself in a professional manner

V.1
https://docs.google.com/file/d/0B2Avo_tFTuGlSmdsb1JkQnVMbVU/edit?usp=sharing
V.2
https://drive.google.com/file/d/0B2Avo_tFTuGlOGxnMXNTNjRDZ28/edit?usp=sharing

Aim: To consider what makes good market research and start a draft of a questionnaire to help me plan my magazine.

How do you make an effective and helpful questionnaire?

-Make sure you are specifying what part of the magazine it is for.
-Include what product u might be advertising.
-You should tell them how to answer the question for example asking them to circle there choice.
-Put the options in a logical order
-Give examples of what your talking about for example font.
-Use careful wording like prefer which would force the reader to answer the question.
-Use numbers to measure there agreement of something.
-Limit the amount of responses the person can give you so that it is easy to handle.
 
A likert scale is a question that measures a responder's attitude.
Semantic-differential scale is a question that uses numbers to measure opinion.

Topics I will need to ask about in my questionnaire?

-Age range.
-Gender.
-Music taste (Genre or genres they may like if any). Sub genres they make like.
-How they get there music for example downloads, CD's or radio.
- How they download there music if they do for instance spotify, ITunes or YouTube converter.
- What artists they may prefer.
- Do they go to live events and if so what events have they been to. And what events they might want to go to.
- Their hobbies and interests.
- Do they buy merchandise.
- Have they ever bought or read a music magazine or both. And what magazine.
- Favourite front cover from a range.
- Style of photography.
- Preference of font.
- Preferences of features in mag (exclusives, awards, festivals reviews, album reviews etc.).
- Representation of males and females.

What makes a good questionnaire evaluation?

-Put the results into a pie chart so it shows the distribution of answers clear.
-Depict what your target audience wants to be in the magazine.
-Gather key evidence and produce a conclusion for each result.
-Mention any surprises that you didn't hypothesise.
-Explain what the point of the questionnaires was-what was I trying to learn?
-A logical order of explaining what you learned from each question, starting from the top.
-Was the group of people I gave it to helpful? were they really my target audience?
-Did this information actually help me to make decisions about my music magazine or confuse me?

Aim: Reasearch local products, venues, events, buisnesses and understand how they are relavent to their target auience

Venues in Brighton

 

 

Music Venues

 

-Concorde 2 http://www.concorde2.co.uk/

-The Brighton Centre http://www.brightoncentre.co.uk/scripts/default.htm

-Audio http://www.audiobrighton.com/

-Brighton Dome http://brightondome.org/

 

Restaurants/food and drink/bars

 

-Globe http://www.drinkinbrighton.co.uk/globe

-Signalman http://www.drinkinbrighton.co.uk/signalman

-Mash Tun http://www.drinkinbrighton.co.uk/mash-tun

-North Laine http://www.drinkinbrighton.co.uk/north-laine

 

Retail

 

-Churchill square http://www.churchillsquare.com/

-TK Maxx http://www.tkmaxx.com/

-Next http://www.next.co.uk/

-Primark http://www.primark.co.uk/

 

Entertainment

 

-Brighton Pier http://www.brightonpier.co.uk/

-museums http://www.brightontoymuseum.co.uk/

-Sea life centre http://www.visitsealife.com/

-cinemas (ODEON) http://www.odeon.co.uk/cinemas/brighton/71/

 

My magazine will appeal to the age range of about 18-30 as it will have pub listings, concerts, restaurants and general entertainment in Brighton. It will not appeal to up market men and women as they are usually appealed to more fashion oriented magazines and more eye candy.

The magazine will specifically appeal to younger men because the images will be flashy, young and would portray the effect of a young and crazy atmosphere. But it may also have the potential to appeal to older men as it will include some more mature advertising and maybe some old bands.

I would also include a wide variety of local shops with the intention to appeal to all readers but mostly younger men. So most of the shops advertised would be espirit, Hollister, river island and route one. I would also include local clubs to appeal to the younger audience for example oceana and headkandi.



Responsibilities and rolls of magazine editors.

Editor – it’s the editor’s job to proof the magazine and insure the content is entertaining, fulfilling and more importantly newsworthy. If the magazine prints an article which is offensive or out of line it can fall on the editors back for allowing the magazine to go to print. Another job they do is ensure the layout and style of the mag looks and fits the publications house style and directly works for their target market. I look at this role as a teacher-type figure. For example, they ensure spelling and grammar is correct and that stories make sense or fit the criteria they are supposed to be meeting. The editor faces one of the hardest jobs in the magazine world, because as well as having to work under tremendous pressure they have to work at a fast pace to meet deadlines and guarantee the magazine goes to print in time. 

Some general roles they may undertake include; 
• Cutting down, editing, and correcting articles so they fit in with the word count and reads well.
• Checking stories and clarifying facts to make sure they are accurate and that all copyright laws are taken into account.
• Adding, removing or cropping photographs to suit the articles.
• Write headlines, captions and photo summaries.
• When an editor has read and checked a magazine, it goes onto a copy editor who then tweaks and corrects the final copy.

Aim: To decide which genre we would prefer to focus our reaearch and plans on and create a moodboard of initial ideas.

-Initial Ideas

The genre of music I will focus my planning and research on for my local music magazine is Indie Rock.

1.Real bands that may b suitable to refer to: We Are Jonah, Artic Monkeys, Arcade Fire, Oasis, The Killers, Mumford And Sons, The Strokes.

2.Types of products advised: Mobile Phones, BT Wi-Fi, Smoking Accessories, Clothing,

3.I imagine my target audience would be teenagers up to the ages of 20-21.

Aim: To analyse ,music magazines, considering how their genre is conveyed and the typical features of a front cover.

Music magazines I've heard of:
-NME
-Mojo
-XXL
-Kerrang!
-The source(local Brighton music scene)
-The source(Hip Hop)
-Uncut
-DJ
-Mixmag
Music magazines I have read/bought
I have never bought or read a music magazine.

Textual analysis

-Magazine title:NME

-Publisher: Tracy Cheesman

-Target audience(age, gender, lifestyle):I believe the target audience for  magazine NME is teenagers up to about the age of 20-21. I believe this because they are the type of people who go to more gigs and music festivals so they want to read up on bands so they know the latest news. I think that the gender target of NME is both as the wide variety of bands can appeal to both genders. Most of the NME readers are most likely a bit scruffy unlikely to have an independent life with a job.

-Genre: NME have mainly been focused on Rock, Alternative and Indie music throughout most of its time. Although its not really the magazine that's changed, its purely been evolving based on the popular music of the time.
-main bands featured: Nirvana, Laura Marling, ST Vincent, Girls, Marina And The Diamonds, The Drums

-A selection of article subjects: The high majority of articles in the NME magazine are music bands, solo musicians, gigs, festivals and some background information about the musicians.

-Description of 3 male photos-how are they 'represented'?: There is a male photo on the front cover of the band Nirvana in this picture they look scruffy and relaxed. One of them is also smoking in the picture. Another image of Nirvana that takes up two full pages is a image of them under water with their instruments. There are loads of images of men partying getting drunk and generally messed up.

-Description of 3 female photos-how are they 'represented'?: All of the images of women in the NME magazine are relatively smart and sophisticated this includes the musicians and the fans. The first image of a female is of a women sitting on a chair wearing only an over sized jumper which could be for sex appeal. In pretty much all the images of females they have an instrument for instance there is an image of a women in what looks like a jungle with a guitar. She id represented in a very emotional way with how she is looking at the camera and the fact that everything in the image is natural.

Code of practice

CODE OF PRACTICE

Ethical codes are often adopted by management, not to promote a particular moral theory, but rather because they are seen as pragmatic necessities for running an organization in a complex society in which moral concepts play an important part.
They are distinct from moral codes that may apply to the culture, education, and religion of a whole society.
Often, acts that violate ethical codes may also violate a law or regulation and can be punishable at law or by government agency remedies.
Even organizations and communities that may be considered criminal in nature may have ethical codes of conduct, official or unofficial. Examples could include hacker communities, bands of thieves, and street gangs.

A code of practice is adopted by a profession or by a governmental or non-governmental organization to regulate that profession. A code of practice may be styled as a code of professional responsibility, which will discuss difficult issues, difficult decisions that will often need to be made, and provide a clear account of what behaviour is considered "ethical" or "correct" or "right" in the circumstances. In a membership context, failure to comply with a code of practice can result in expulsion from the professional organization. In its 2007 International Good Practice Guidance, Defining and Developing an Effective Code of Conduct for Organizations, the International Federation of Accountants provided the following working definition: "Principles, values, standards, or rules of behaviour that guide the decisions, procedures and systems of an organization in a way that contributes to the welfare of its key stakeholders, and respects the rights of all constituents affected by its operations."

Codes Practice + Regulation

Defamation/Liberal/Slander

UK Defamation act 1996, are intended to protect the reputation of an individual against unjustified and unwarranted attacks. Any communication that is held to damage a reputation is considered defamatory even if it is fiction, meaning that such things as television, plays and magazine short stories fall under the remit of the law if they are seen to harm an individual. Libel is when information is published and slander is the verbal form of defamation.

Terms Of Copyright

Copyright is essential to publishing it is put there to protect someone's work and to ensure no one else can make a profit of your work. Copyright law in the UK dates back to the statute of Anne 1709, but became statutory law in 1911 with the passing of the copyright act. There is no single law that operates the same way in every country. Copyright is a private right that enables the creator of for example text, music, film or broadcast to protect there work and decide how it is distributed.

Data Protection and Privacy
1. Data Protection Act 1988
2. Protects Personal information for example phone numbers and addresses
3. Cannot pass info onto 3rd parties
4. Privacy-no law for personal privacy when intruded upon
The main reason these laws are placed is to prevent people from being harassed or having there personal life published to everyone.

Reference: Whittaker, J. (2008) Magazine production. London:Routledge

Aim: To consider how magazine staff are divided in terms of their skill. To identify which skills are needed to do particular publishing jobs in the publishing industry

-PUBLISHING SECTOR IN THE UK

-The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce.

-51,000 people employed in the newspaper sector.

-5,500 work in journals and magazines.

-33,000 in the book industry

-12,000 in the other information service activities

-Found in NME's and MOJO's jobs lists in there magazines



What do you think are the responsibilities of a chief editor?

The chief editor directly oversees all other editors, acting as a supervisor, mentor and guide. A chief editor works closely with the opinion page editor, news editor, sports editor, lifestyles editor, graphics editor, online editor, design editors and other top newsroom employees. He promotes and hires new editors and terminates those who fail to meet expectations. At smaller companies, the chief editor may hire and fire all editorial employees, including reporters and photographers. The chief editor also makes daily decisions that affect the entire editorial department. Such decisions include adjusting deadlines under special circumstances, including during elections, and deciding whether to run controversial content, such as images of dead bodies at a crash scene.

The importance of advertising

                                                                            ADVERTISING

 

 

The benefits of advertising

 

1- 3 R's of advertising
These are retaining the loyal customer, reducing lost customers and recruiting new customers.
2- reduction in per unit cost
Advertising enables a businessman to increase the sales of the product.
3- increase in employment
Advertising increases the sales volume of goods and provides employment to a large number of workers.
4- change in the living habits
An effective advertisement brings about a rapid change in the habits and attitudes of people.
5- elimination of middleman
Advertising awakens interest and provides utility of goods far and wide in the country.
6- acceptance of new products
It introduces new products to the customers.
7- virtues of thrift
It has a great educative value. It teaches the people the benefits of thrift and their responsibility to their dependents.
8- institutional management
Advertising helps in building up a favourable image of the country.
Some other benefits are:
Sales of entire line of product
Increasing the sales of entire industry
Advantages to consumers
Encourages competition
Social benefits