Aim: To consider what makes good market research and start a draft of a questionnaire to help me plan my magazine.

How do you make an effective and helpful questionnaire?

-Make sure you are specifying what part of the magazine it is for.
-Include what product u might be advertising.
-You should tell them how to answer the question for example asking them to circle there choice.
-Put the options in a logical order
-Give examples of what your talking about for example font.
-Use careful wording like prefer which would force the reader to answer the question.
-Use numbers to measure there agreement of something.
-Limit the amount of responses the person can give you so that it is easy to handle.
 
A likert scale is a question that measures a responder's attitude.
Semantic-differential scale is a question that uses numbers to measure opinion.

Topics I will need to ask about in my questionnaire?

-Age range.
-Gender.
-Music taste (Genre or genres they may like if any). Sub genres they make like.
-How they get there music for example downloads, CD's or radio.
- How they download there music if they do for instance spotify, ITunes or YouTube converter.
- What artists they may prefer.
- Do they go to live events and if so what events have they been to. And what events they might want to go to.
- Their hobbies and interests.
- Do they buy merchandise.
- Have they ever bought or read a music magazine or both. And what magazine.
- Favourite front cover from a range.
- Style of photography.
- Preference of font.
- Preferences of features in mag (exclusives, awards, festivals reviews, album reviews etc.).
- Representation of males and females.

What makes a good questionnaire evaluation?

-Put the results into a pie chart so it shows the distribution of answers clear.
-Depict what your target audience wants to be in the magazine.
-Gather key evidence and produce a conclusion for each result.
-Mention any surprises that you didn't hypothesise.
-Explain what the point of the questionnaires was-what was I trying to learn?
-A logical order of explaining what you learned from each question, starting from the top.
-Was the group of people I gave it to helpful? were they really my target audience?
-Did this information actually help me to make decisions about my music magazine or confuse me?