Aim: Reasearch local products, venues, events, buisnesses and understand how they are relavent to their target auience

Venues in Brighton

 

 

Music Venues

 

-Concorde 2 http://www.concorde2.co.uk/

-The Brighton Centre http://www.brightoncentre.co.uk/scripts/default.htm

-Audio http://www.audiobrighton.com/

-Brighton Dome http://brightondome.org/

 

Restaurants/food and drink/bars

 

-Globe http://www.drinkinbrighton.co.uk/globe

-Signalman http://www.drinkinbrighton.co.uk/signalman

-Mash Tun http://www.drinkinbrighton.co.uk/mash-tun

-North Laine http://www.drinkinbrighton.co.uk/north-laine

 

Retail

 

-Churchill square http://www.churchillsquare.com/

-TK Maxx http://www.tkmaxx.com/

-Next http://www.next.co.uk/

-Primark http://www.primark.co.uk/

 

Entertainment

 

-Brighton Pier http://www.brightonpier.co.uk/

-museums http://www.brightontoymuseum.co.uk/

-Sea life centre http://www.visitsealife.com/

-cinemas (ODEON) http://www.odeon.co.uk/cinemas/brighton/71/

 

My magazine will appeal to the age range of about 18-30 as it will have pub listings, concerts, restaurants and general entertainment in Brighton. It will not appeal to up market men and women as they are usually appealed to more fashion oriented magazines and more eye candy.

The magazine will specifically appeal to younger men because the images will be flashy, young and would portray the effect of a young and crazy atmosphere. But it may also have the potential to appeal to older men as it will include some more mature advertising and maybe some old bands.

I would also include a wide variety of local shops with the intention to appeal to all readers but mostly younger men. So most of the shops advertised would be espirit, Hollister, river island and route one. I would also include local clubs to appeal to the younger audience for example oceana and headkandi.