The importance of advertising

                                                                            ADVERTISING

 

 

The benefits of advertising

 

1- 3 R's of advertising
These are retaining the loyal customer, reducing lost customers and recruiting new customers.
2- reduction in per unit cost
Advertising enables a businessman to increase the sales of the product.
3- increase in employment
Advertising increases the sales volume of goods and provides employment to a large number of workers.
4- change in the living habits
An effective advertisement brings about a rapid change in the habits and attitudes of people.
5- elimination of middleman
Advertising awakens interest and provides utility of goods far and wide in the country.
6- acceptance of new products
It introduces new products to the customers.
7- virtues of thrift
It has a great educative value. It teaches the people the benefits of thrift and their responsibility to their dependents.
8- institutional management
Advertising helps in building up a favourable image of the country.
Some other benefits are:
Sales of entire line of product
Increasing the sales of entire industry
Advantages to consumers
Encourages competition
Social benefits