Researching the competition-real music mags in Brighton

https://drive.google.com/file/d/0B2Avo_tFTuGlOEl3VGloM3BjVDg/edit?usp=sharing

Research of my target audience in Brighton

V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlM19JYjFwRFQ5TEE/edit?usp=sharing
V.2
https://drive.google.com/file/d/0B2Avo_tFTuGleFo1RDZLSTJkSGM/edit?usp=sharing

Aim: To research and brainstorm the needs and desires of my target audience within Brighton so i can appeal to them effectively in my practical work.

1.According to your survey results, which things in life do your target audience prioritise?

• They clearly prioritise listening to music as 90% of them said they listen to music for over an hour a week.
• Streaming music and using YouTube to obtain there music as 42.11% of them chose it out of 5 options.
• They also prioritise Nike over 4 other brands as it got 50% of the votes.

2.Which responses surprised you and why?

• I was surprised that more people chose that they would prefer to win headphones over concert tickets.
• No one enters any competitions in music magazines.
• There was a 50/50 split between people that attend music events and festivals which was a surprise because I thought the majority of people of the age range that answered the magazine would attend music events on a regular basis.

3.What did you wish you had asked but didn't?

• I wish I had asked if they were familiar with any Brighton bands then listed some popular Brighton bands.
• Which Indie music magazine title they preferred then listed a few popular titles.

4.Which aspects of the Brighton music scene do you need to research the most?

• Popular indie bands which are in or originated from Brighton.

Photoshoot image with step by step process

V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlbjRKYUFSZGJ2WXc/edit?usp=sharing

Pie charts showing results of the questionnaire

https://drive.google.com/file/d/0B2Avo_tFTuGlYzBKdURkWF84OGs/edit?usp=sharing

Photoshop skills

https://drive.google.com/file/d/0B2Avo_tFTuGlVWEtaXRneTNRLW8/edit?usp=sharing

Flat plan

flat plan v1
https://drive.google.com/file/d/0B2Avo_tFTuGlem0yeTF1M0dNb1E/edit?usp=sharing

Editorial Calender

V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlOXhDLThQVzJhZkU/edit?usp=sharing

Timetable

V.1
https://drive.google.com/file/d/0B2Avo_tFTuGlU2lvR3dMT1R3Y0U/edit?usp=sharing
V.2
https://drive.google.com/file/d/0B2Avo_tFTuGlOGxnMXNTNjRDZ28/edit?usp=sharing
V.3
https://drive.google.com/file/d/0B2Avo_tFTuGldFUtNG9SemhpQ1k/edit?usp=sharing
 27/11/2013